Driver-less Car Mercedes-Benz F 015

Watch out Uber; Mercedes-Benz is coming up on the inside lane. In comments made at the Frankfurt auto show, Dieter Zetsche – CEO of Mercedes owner Daimler – suggested the company might develop driverless cars.

Mercedes, which is Germany’s oldest car manufacturer, sees a future in a market catering to people who, while not be keen on car ownership, are interested in premium and high-end transportation such as limousine travel.

“This is a concrete development goal of ours,” Zetsche said to Reuters. “It would be even more convenient if the car came to you autonomously.”

Zetsche believes that Daimler could combine other companies it already owns to form the best service. Daimler owns car2go, a car pooling service which allows users to rent nearby vehicles via an app, and has recently part-acquired mapping service named HERE. Daimler also owns MyTaxi – a cab app similar to Uber.

“I think you don’t need too much imagination to see that by combining these strengths, attractive business models are possible,” Zetsche said.


Unidentified “Floating” Object…aka….UFO!




Leave a Reply

Your email address will not be published. Required fields are marked *